Underhand Tactics: Neuromarketing
More and more companies are resorting to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why they respond to certain stimuli, in order to influence their decisions. It’s based on the idea that 90% of our decisions are made at a subconscious level. If a brand can speak directly to our "gut instinct", bypassing reason, more of its products will...